Some of my readers may already know writing is not my only creative outlet. I’ve been a bit of a homegrown graphic artist my whole life: I enjoy drawing, painting, crafting, and in recent years, I’ve gotten very much into stock art, book covers, and one of the most exciting artistic endeavors for a self-marketed indie author: the Book Trailer.
If you’re an indie author like me, chances are you don’t get a lot of promo or marketing material arranged for you. For most of us, things like book covers or web banners are things we have to pay professional artists for, and I’ll be the first to say I’m no professional. I’ve been lucky to have some skill and interest in graphic arts, but not everyone does, and not everyone has skill enough to compete with paid career illustrators.
That doesn’t mean you can’t at least try to create your own promo now and again, if you’re not exactly able to afford a professional marketing assistant or team. Here are some things I’ve learned from my experience creating my own graphic marketing material.